How Effective is Emotional Branding Strategy?

In today’s digital age, branding and marketing must follow the ever-changing trends. If you want your audiences to recognize your brand, you must follow the wave and be creative in innovative ways. The more interesting and innovative the branding method is, the better the exposure one brand can get. There are lots of engaging and creative methods to draw people’s attention in this modern marketing era inlcuding emotional branding strategy.

The Audiences’ Needs

People these days seek products which have a great quality with reasonable prices. Many brands succeed in fulfilling their audiences’ needs. However, not many of us understand that audiences actually find more than just the quality. They tend to love a brand that they feel comfortable and relatable. Having a connection emotionally is a big plus point. Your brand will eventually get loyal customers and that will help you to build a great brand trust only by fulfilling their emotional needs. As we all know, loyal customers are hard to get. Emotional branding strategy will help you to make it easier! 

Emotional Branding Strategy 101

This strategy is a marketing strategy which aims to connect their products and services with their audiences emotionally. By making a branding that looks or sounds appealing in audiences’ eyes, your brand can develop the connection. Appealing is not just about the look of the product or the price. It is also about how your audiences feel about your products or services through your branding and marketing. Do they feel relatable, connected, and entertained by being your audience? Your brand needs to fill all of those checklists. Here are some tips to rightfully use emotional branding strategy:

1. Understand your audiences’ emotions

The very first step is definitely understanding how your audiences react to advertising or marketing emotionally. For example, let’s say that you sell jewelry products that allow your customers to customize the engraving. As your products’ prices are a bit pricey, your customers usually engrave something that is valuable for them. It can be their birthdays, anniversary dates, or the initials of their loved ones. 

After analyzing the customer behavior, create a story which can touch them emotionally. You can make a story about one of your customers engraving their jewelry with their phone numbers for their dementia mother. Audiences usually will be attracted to something very funny or very sad. Voila, now you can touch their emotions but still softly marketing your products.

2. Use storytelling method

Second, emotion branding strategy can not be separated with this unique method. Storytelling can help you narrate an emotional marketing strategy. It is usually shaped as an advertisement video or daily video content for your social media. You need to pay attention to the story’s flow, the genuine sharing, authenticity, and your audiences’ needs so that you can match their emotional needs. The more relatable your content is, the better the impact you will get.

3. Build a community with your audiences

Lastly, even though this one sounds nothing like doing business, this actually works well to gain audiences’ attention and emotions. Find one or two things that your audiences like about your brand. Then, you can make a community using social media platforms just to have a discussion with them intimately. By doing this, your audiences will feel close to your brand and want to build a closer connection. Now you know your audiences’ personalities and behavior so you can use it for content-making in order to be relatable.

Emotional Branding Strategy’s Benefits

Once you get them close and connected, you can easily market your products and services for them. Loyal customers trust your brand more than competitors. This will benefit you as in today’s age, no business has zero competitor. Being stand out and chosen by audiences is really valuable and beneficial. Not only that, now that you get their emotions’ needs, you can drive their purchase decision. Evoking your audiences’ emotions can subtly influence them to choose your brand over others. 

Teamwork Brand Development – Branding Solutions

That is a few things about emotional branding strategy you can use to market your brand. Has your business ever tried this “recipe”? Now, if you need help with branding such as social media maintenance, website maintenance, OOH Advertising, brand activation, and others, you can trust Teamwork Brand Development. Been in the business since 2006, we have helped lots of big brands to grow their business even bigger. Click here for more information.