The Importance of Brand Trust and How It Affects Consumer Behavior

Trusting someone or something is not as easy as it seems. People need proof and time to actually be trusting them. Same goes with marketing, a brand must be able to gain their customers’ trust. This is called brand trust. Once your audience’s trust your brand, it will make your life much easier! Perhaps not all of you are familiar with the term brand trust. Let’s discuss it.

What is Brand Trust?

Brand trust refers to customers’ feeling toward a brand. There must be a connection and emotion between customers and a brand in order to gain their trust. But, what is so good about brand trust, actually? Let’s say someone needs to buy a new smartphone and there are two options; brand A and brand B. That person used brand A previously and there was no issue during the use. While the person does not feel familiar with brand B. The difference is, brand B is slightly cheaper than brand A. Brand trust is the emotion a brand’s customer has. Even though brand B offers a cheaper price, that person eventually chooses something they are familiar with and the one that they believe won’t disappoint them. That is how brand trust works. 

To build brand trust, a brand must prepare a few things. Good quality, good services, and reasonable prices. After the customers purchase something from a brand, the emotion between them can grow in trust. Once you gain the trust of your audiences, benefits will follow naturally. They will willingly choose your brand over others without giving much effort in the marketing and sales strategies. 

The Importance of Brand Trust

There are lots of reasons why brand trust is such an important one to gain. Here is 4 of it:

1. After-Sale Relationship

Customers tend to stick with one brand they trust and that is good for the brand. The chance of them repeating purchases is high, so it is easy for the brand to do marketing strategy with them. Two things a brand must maintain before trying to gain brand trust from customers are the quality and services. The reason is because they will continue to have the confidence and trust for a brand so they must maintain it. The loyalty will bring more benefits for a brand.

2. Free Marketing

Customers who are satisfied with a specific brand tend to recommend it to their others. This kind of information will surely benefit the brand due to free marketing from the customers. As people nowadays prioritize purchasing things from a brand with reviews, this will eventually open the new field for the brand to expand. The customer base will grow larger and potentially become loyal as well. 

3. Reduce Price Sensitivity

A loyal customer with trust in the brand tends to willingly spend more money. This allows a brand to boost their income and can maintain high profit and margins. Loyal customers will value the products or services from the brand they trust and that is why they are willing to pay more. Higher costs do not even bother them due to the trust they have in that brand.

4. Helping to Knock Off The Competitors

In today’s age, there is no business who does not have any competitor. Hence, one brand must be different from others. One of the ways to differentiate yours is having the trust from your customers. As mentioned before, people tend to choose a brand they are familiar with and have trust in it rather than an unfamiliar brand, even with lower prices. This way, you can manage to still be chosen in the sea of similar business. 

How Brand Trust Affects Customer Behavior?

Brand trust will definitely affect customer’s behavior. They will be more likely to consider purchasing from a brand they know and trust than the one they have not used or have any experience with. That will eventually lead to higher purchase intentions from them and willingly to pay more. Brand trust is not just a concept, it is an important thing a brand must have in order to save them from not being chosen by audiences. In the world full of skepticism and doubtfulness, trust is the savior for a brand to survive.

Teamwork Brand Development

That is a few things about brand trust. Has your business gained this precious thing? Now, if you need help with branding such as social media maintenance, website maintenance, OOH Advertising, brand activation, and others, you can trust Teamwork Brand Development. Been in the business since 2006, we have helped lots of big brands to grow their business even bigger. Click here for more information.