Take a Look at These 3 SEO Types

SEO stands for Search Engine Optimization. It is known as the main skill someone in the website content making field must know and learn. It is important to understand the principles of SEO because it can optimize your website and its content in order to place in the highest rank in Search Engine Result Pages (SERPs). 

Benefits of Using SEO

Besides optimizing the website and its content, SEO brings lots of benefits other than that. Here are few benefits for using SEO in website content making:

1. Optimizing website’s traffic

Just like social media, a website has its own analytics where you can manage the leads from the website. How many clicks you get, how many visitors visit your website, etc. By using SEO, you can optimize the content and will eventually make the traffic high. Users usually choose a website either from the brand or company they know or the one that is in the first place. In order to achieve the first place in the search engine result pages, you need to apply SEO principles to your website contents. 

2. Target the right audience

Not only optimizing the content, you can target the right audience by using SEO. SEO will help you to input the right keywords according to the content. This will make your website way more relevant for your audiences based on what they search. 

3. Increasing Website Trust

As a reader, have you ever doubted the credibility of a website just because it is placed on the second page of the result pages? Audiences rarely open the second page of the result pages because they don’t really trust the website or think that the website is not credible enough. That’s why it is important to know and apply SEO principles so that your website can be at least in the first page of result pages. The higher the position, the more trust you get from audiences.

4. Brand awareness campaign alternative

SEO can help you with campaigns to increase brand awareness. No, it is now helping with the ads but it helps you by positioning your website in the highest position. With the right keywords from SEO, whenever people search for those words, your website will pop up in the first position. That will lead them to open your website and voila, you increase your brand awareness only by using SEO.

3 Types of SEO

Those four are not the only ones in the long list of SEO benefits. However, those are the most beneficial ones for your brand and your website. Now that you know what is the benefit of using SEO, you might want to know more about it. Basically SEO is divided into three types. On-page, off-page, and technical. Let’s break down those three right away!

1. On-page SEO

This type of SEO is all about what’s inside the website. That includes the content of the website; the articles, portfolio, etc. On-page SEO optimization prioritizing to optimize the elements inside the website in order to boost the traffic. There are few factors inside on-page SEO:

• Title tags and meta description: to inform your audiences what the article or the website is about. Using the right keywords will help your website be found by lots of audiences. 
• Headings and subheadings for the article: Using the right keywords will make your article relevant with lots of related topics. It will not only increase the traffic of the website but also create high quality and informative contents.

2. Off-page SEO

From its name, we can see that this type of SEO works for what’s outside the website in order to improve the ranking of the website in the SERPs. The priority of off-page is to maintain a great “relationship” between your site and other reputable sites. Backlinks are important for your site because it works as the supporter for your website’s authority and credibility in audiences’ eyes. Backlinks let the audiences know that your website is not serving wrong information and it shows how your website does some research before making any content. 

3. Technical SEO

It works to improve the technical aspects of the website such as website structure, URL structure, the website speed, mobile-friendliness, etc. By maximizing the technical elements, the readability of your website can be lifted higher. High readability of the website will affect the user experience positively.

User experience is important to be maintained as it can affect the traffic of your website. The better the user experience is, the higher the website’s traffic and that basically will affect every aspect of the website. Technical SEO will help you to achieve a website that is SEO friendly. A website must be SEO friendly as it will increase the visibility and credibility. 

By adopting all types of SEO and applying it on your website, you will see many beneficial things.  First, your website is now able to be placed as the first position in the search engine result pages. Second, your website is able to captivate the audiences. Lastly, you can achieve sustainable success in the digital landscape.

If you need help with branding such as social media maintenance, website maintenance, OOH Advertising, brand activation, and others, you can trust us, Teamwork Brand Development, to help you. Been in the business since 2006, we have helped lots of brands to grow their business bigger. Now, it’s your turn.