Copywriting Techniques in Headlines: Ways to Attract Customers

Copywriting as we know is a writing technique that is meant to help marketing. The text produced, or we called it copy, is aimed to help to boost the sales of products or services. Making headlines without copywriting nowadays seems impossible to reach the goal of making articles or other forms of posts. 

Hold on, What Exactly is A Headline?

A heading on top of an article, magazine, social media post, even a push notification from apps called a headline. Headline is considered important due to its placement. It is placed on the part that the readers will read first. A good headline will lead the audiences to read more of the works. Hence, a good headline is important.

Headline that is using copywriting techniques is most likely to grab audiences’ attention way more than not using the technique. As people’s attention span will only last like 10 seconds to read a headline, good technique must be used in the headline.

E-commerce applications nowadays always use copywriting in the making of their push notifications. They usually use tricks such as “Your orders are almost done” while the user hasn’t placed any order. The urge sense and the “panic” effect from the notifications’ headline make the users click it right away.

Whether the goal of headlines are click, share, like, view, engage, or purchase, a good headline will drive actions from the audiences. The use of copywriting techniques can motivate the audiences to take actions after reading the headlines. Copywriting can also help increase the SEO. A good headline with relevant keywords but still engaging will boost the SEO and reach the right target. 

Even though everyone in the market is now using copywriting techniques, it doesn’t mean that the brand can’t be differentiated from others. Instead, unique copywriting will put the brand on the spotlight because people will recognize the brand only through the writing style.

A good use of copywriting will definitely bring actions from audiences to the works from the headline alone. Copywriting’s impact is indeed that strong.

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