Instagram SEO Hacks: Boost Your Business in the Algorithm

Search Engine Optimization or SEO strategies primarily used to improve the visibility of a website in the result pages. However, the strategis can also be applied to other platforms, Instagram, for instance.

SEO in Instagram can be used in the completion of a business account’s profile or the use of the hashtags. By applying the strategies, you can enhance your business account’s visibility and can be found by audiences through Instagram algorithm.

Here are some tips to boost your business in the algorithm of Instagram by using SEO techniques. First, you can use relevant keywords that describe your business the best on your username, bio, caption, and hashtags. Maximizing the use of relevant keywords on those can boost your account’s discoverability. Optimization of your account’s bio can also help the algorithm to deliver your account to the right audiences. With the use of CTA or Call-To-Action–like encouraging them to visit the website–your account can be boosted well.

Other than that, you can use or create secondary keywords to help your account be discovered in the search page by using lots of relevant keywords. For example, if your business is a wedding organizer, you can use ‘wedding organizer’ as your username and your account’s name. Make sure to put it on the bio along with the hashtags. To add, you can put 2 or 3 more relevant keywords such as ‘wedding decoration’, ‘event decoration’, etc. so that your business can be more visible.

Lastly, make sure you produce good quality content in order to build your brand as a high quality one. Poor editing, not considering the copy first, and any other factors can easily make your account be “invisible” in the algorithm. Following the trend is absolutely the fuel of your business to be recognized by a larger audience. However, make sure the contents are all still aligned and relevant with your business.

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